Attracting new clients to your kitchen spraying business requires a targeted strategy and takes time. Don’t expect instant results because that won’t happen. What you need to do requires work and consistency, especially if you don’t want to go down the paid ads/leads approach.
Below are a few ideas with things you can do to help get leads:
Do you have a Portfolio? Sometimes, this can be the Chicken & Egg scenario. This may be a new area/niche that you want to get into, and because of this, you may not have many kitchen photos. Are you able to paint your own kitchen or one for friends and family? This is a great way to get as much content as you need for your website and socials. You may have to do a special promo price, but what you gain is worth so much more. From then on, make sure you take before and after photos of any kitchen work you do, as this will help massively sell your services in this area.
Client Testimonials: Feature glowing reviews from past customers, highlighting the transformative impact of your work. Well done if you have already started getting reviews; you are halfway there. If you haven’t, then look to do an email campaign asking past clients to review your services. You won’t get everyone on the first email, so send out a few reminders, as this will make a huge difference. Everyone buys based on reviews, so the more you have, the better. Google is the best place for reviews as it will help with S.E.O and your Google ranking, but to be honest, they don’t make it very easy for customers to use. If you want to avoid going down this road, use Trustpilot or Facebook instead.
Website SEO: This is not so easy if you don’t have the expertise in this area, but there are a few things you can do to make your website better. Optimise your website for UK-specific search terms like “kitchen spraying in Surrey (change Surrey to your local area obviously),” “high-end kitchen respray,” or “kitchen cabinet painting near me.”
If you still need to get a website, then look at even the most basic of web pages, as it’s great to be able to point your customers to one central place – remember that not everyone has socials. Use the page to highlight what you do, have some great photos, customer reviews, and your contact details with the locations of the areas you work in.
Google Business Profile: Set up a Google Business Profile and keep it updated with photos, reviews, working hours and accurate contact information to improve local visibility.
Local Directories: List your services on popular UK directories like Trustpilot (you should start to get reviews here anyway) plus the likes of yell, Houzz and Apple Maps, to name a few.
Instagram & Facebook:
Use relevant hashtags like #KitchenSprayingUK, #KitchenRenovation, and #LuxuryHomes.
Pinterest:
Pinterest is another social tool that is gaining traction, and it’s a great place to send customers if they are unsure what colours to choose. Please take a look at mainstream companies like Farrow & Ball or Little Green, as they have kitchens on their Pinterest page. You could pin these kitchens to a board on your page to use as a customer resource. It may take a little bit of YouTube to work it all out, but it’s a great thing to get started on now.
As you progress and do more kitchen work, you can add your own colours to different boards. You could have Pinterest boards for greens, blues, creams, etc., or you could even get to the point where you have multiple different kitchens to showcase in the same colours.
Facebook Groups:
This helps to get your name out there without being spammy.
Engagement: Even if you get someone else to do your social media posts for you, we recommend you answer the questions on your posts and any direct messages yourself. You know your customers better than anyone else does. Respond promptly to comments and messages to build relationships with potential clients.
Kitchen Suppliers & Installers: Collaborate with kitchen companies and independent fitters to offer your spraying services to their clients seeking a refresh.
Interior Designers & Architects: Network with interior designers catering to high-end clients and offer your expertise as a premium finishing solution. High-end clients often work with Architects and Interior Designers, so it’s a good idea to have a few you know who could refer potential work to you.
Builders: There are another excellent resource for work like this; clients often have a renovation but will not need a complete kitchen fit-out, and builders need the expertise to do this. Being at the forefront of their minds if a potential project comes up is perfect.
1. Google Ads
Google Ads are perfect for targeting high-intent customers who are actively searching for services like yours.
Steps to Set Up a Campaign:
Keyword Research: Use tools like Google Keyword Planner to find terms your target audience searches for, such as:
“Kitchen cabinet spraying near me”
“Luxury kitchen refinishing (your area)”
“Professional kitchen painters in (your area)”
Campaign Type: Start with a Search Campaign targeting your service area.
Ad Copy:
Highlight your USP (USP = Unique Selling Point) (e.g., “Transform Your Kitchen with a Professional Spray Finish”).
Include a call-to-action (e.g., “Get Your Free Quote Today!”).
Targeting:
Geographic: Target affluent areas around (your area).
Demographics: Focus on homeowners, typically aged 30-60, with higher household incomes.
Budget: Start small (e.g., £10-£20/day) and scale as you see results.
Extensions: Use ad extensions like location, call, and site links to increase visibility.
Optimisation Tips:
Monitor click-through rates (CTR) and adjust keywords or copy for underperforming ads.
Use negative keywords like “DIY” or “cheap” to avoid wasting budget on irrelevant searches.
Test different headlines and descriptions to see what resonates most.
2. Facebook and Instagram Ads
These platforms are ideal for visually showcasing your kitchen spraying transformations.
Steps to Set Up a Campaign:
Campaign Type: Start with a Conversions or Lead Generation campaign to collect inquiries directly.
Audience Targeting:-
Location: Target upscale neighbourhoods in your service area.
Interests: Focus on users interested in home improvement, luxury interiors, or interior design.
Demographics: Refine by income level where possible, using interest proxies like luxury brands or high-end retailers.
Creative Assets:
Use high-quality images or videos showcasing before-and-after transformations.
Include a clear call-to-action like “Contact us to transform your kitchen!”
Ad Copy:
Problem-Solution Format: “Tired of outdated cabinets? Our professional spraying service transforms kitchens into modern masterpieces.”
Use social proof: “Trusted by homeowners in (your area).”
Ad Placement:
Use automatic placements to let the algorithm optimise delivery across Facebook, Instagram, and their Stories/Feed formats.
Budget and Testing:
Start with £5-£10 per day per ad set.
A/B test different creatives and audience combinations to find the most effective ones.
Incentivise Referrals: Offer discounts or exclusive perks to past clients who refer new customers. High-end clients often have connections within similar social circles. This kind of referral scheme is perfect as your clients help sell you, and they most likely talk money, so the acceptance rate will likely be higher.
Leaflet Drop: Whoever said that old-style marketing is dead is wrong! Well, that has been our experience, as well as the experience of many decorators in the Decorators Growth Club too. Make some leaflets that mirror/complement your socials and your website (use something like Canva to create them). Have your company name, logo, contact details, and website on it. Add in what you do and some high-quality photographs, and get walking. Look at the areas nearby that are most likely to have the kind of kitchen that can be painted, map them out and spend a few evenings driving around and leaflet dropping. Obviously, the other option is to get a company to deliver them for you, but this will cost money. This is perfect if you are looking at low-cost or even free ways to market.
Another thing to do is leaflet drop the roads near where you are working. You could even put on the flyers which house you are working.
Site Boards: Again, these are not dead. A good, well-thought-out site board advertising who you are and what you do is a great low-cost way to advertise your business.
Call: 0800 246 1167 and speak to Keith
Email: courses@PaintTechTrainingAcademy.co.uk and speak to Tracey
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