It’s hard out there for a lot of decorators. The cost of living crisis is really affecting people, especially decorators. Not only are clients getting few and far between, but also more people who have recently become unemployed or need additional income are turning their hand to decorating, undercutting those of us who have been in the game for a long time.
Fortunately, some are doing well, and leads are flowing in. Business is thriving and not really affected, but why? Why are these businesses or sole traders doing so well?
Realising your situation
Look, as a seasoned decorator who spent decades wielding brushes and rollers before switching to spray paint, I found my body aching in places it shouldn’t and my hard-earned wages dwindling to mere scraps once everyone got their cut. It was a back-breaking grind that left me questioning if there was a way out. That was without the added pressure of the cost of living process. I can only listen to what some of you are going through, and you’re not alone. So many people before attending our courses feel the same.
What are we talking about
So although this blog is about Financial Stability, let me set the grounding for the following content. This is about learning how to become a spray painter, to become financially stable. It might sound like another, ‘Oh yeah, selling your services moment’, but this is far from what this blog is about. Your job is to ensure that your clients get their dream home through your decorating services; our job is not just to teach you how to do that but to provide you with the tools to make your life better, making your day easier and your projects more profitable. That is the key to ensuring you can become financially stable and ride out the storm.
How can you see when you’re struggling with financial stability?
You might be reading this thinking, ‘I’m ok, I’m managing’. But I ask, are you really? So, let’s break down some of the signposts we see with decorators that are clear indicators that times aren’t as good as they seem.
Inconsistent Cash Flow:
If you experience irregular income patterns or struggling to maintain a steady flow of revenue, it can be a sign of financial instability. Saying, “I’m a decorator; I get paid when I finish a job, be that weekly, every 20 days or every two months”, isn’t a good sign. Especially if all that cash disappears before the next lot comes in, and there’s pressure to finish the next job quickly. You are a business owner, and all money should go into the business account so you can pay yourself regularly every month. Seems impossible. It’s really not!
Difficulty paying for supplies:
Now this is a tough one because almost everyone will say that they pay for supplies on time. I get it; you can only start a job by doing so. But are you paying for that on an Account or via a credit card? Are you paying for supplies at the expense of paying for yourself? Because if you are, that’s technically a difficulty in covering regular business expenses, paying suppliers, or meeting financial obligations on time. It’s a clear indication that you have cash flow issues. You have problems with financial stability.
So you’re paying yourself, your team and suppliers, but to do so, your debt is increasing. This isn’t a stable business.
Ok, so things will turn around, and you’ll be able to pay it back. But how long have you been saying that? You know what they say about insanity. It’s doing the same thing day in and day out, expecting change.
Declining Client Base or Sales:
The only thing worse than financial instability is losing clients or the number of leads entering your business. I recently spoke to a decorator who has gone from 20 leads a month coming in during May 2023 to 4 leads in May 2023. They believe is down to the cost of living crisis. A steady decline in the number of clients or decreasing sales will impact your financial stability, and if you have no way to turn it around, you’re on a one-way path to employment.
Feel crap yet. That’s not my intention, but if you relate to any of the above, it’s my job to make you aware and help you turn that around. Like we have done for so many other decorators. I’m not going to say we have a magic bullet or ‘take my course and become an overnight millionaire’, as that’s not how it works. It’s hard work. But if you are still doing the same thing day in day out and nothing is changing, then isn’t it time you did something different; and if you are using CITB funding to pay for the courses, then there really is nothing to lose.
So why Spray Painting
I get it. You’ve probably heard of spray painting, dabbled with the idea, but never quite mustered the courage to dive in headfirst. It might be a refusal to change, a refusal to try something new, or just stubborn in your ways and refusing to change your mind that brush and roller is the only way.
Spray painting isn’t just a mere technique.
And that’s not a bad thing; I’m not going to tell you’re wrong. Because spray painting isn’t a thing that you pick up easily. It’s not a fad or a quick way to make an extra few quid. The courses are intense, the machines are expensive, and you have to continue learning, which is also why Spray Painting is one of the most successful ways to bring financial stability to your business and life. Not just anyone can do it; people can’t just pick up a gun and successfully spray, and with more people entering the trade, spray painting is that one thing that makes some decorators unique. You’re not just a decorator anymore; you’re a spray painter. Your business changes, how much you charge changes, and your clients change. Everything can be better.
Equipping you with the knowledge
At PaintTech Training Academy, we’re not just here to sell you on spray painting; we’re here to equip you with the knowledge, skills and guidance you need to thrive in this new era. We appreciate the change your business will undertake and the way it’s levelling up, so with our trainers, we’re here to make sure you do it right.
Transitioning to Financial Stability with Spray Painting
Spray painting opens up a world of financial opportunities for decorators ready to embrace its potential. Not just for business owners but also those that are contractors or looking to get into the sector and not be a typical start-up decorator who charges £50 a day just to get the work done.
Although spray painting has been around for many years, it’s growing in trend. Those that have come before you have been heavily marketing their services and the results they give their customers, and because of that, many prospective clients are now only looking for spray painters. They have done much of the hard work with you, so if you get the marketing right, the potential to pick up spray painting work with quick converting leads is fantastic, especially in kitchen refurbishments.
You’re not alone.
But ok, you’re still worried that you’ll give us your money, go on a course, and never hear from us ever again while you’re left to figure it out. But that couldn’t be further from the truth. With your expertise and the backing of the PaintTech Training Academy, we support you to offer a range of services to residential, commercial, and industrial clients in spray painting. From our intensive course, you can continue on one of our project management or estimating courses. We even have another business called ‘The Decorators Growth Club’ that offers business development and marketing support. So, as a business owner, the potential for financial success and long-term stability is within reach.
But let’s talk numbers.
“Yeah yeah yeah, you’ve mentioned support, but what about the profits”. The earning potential in the spray painting field is significant. Skilled spray painters who have established themselves as experts in the industry can command premium rates for their services. Not because your day rate suddenly shoots up or you spend longer per job. In fact, if you continued to charge the same amount per day, you’d earn less due to the speed of spray painting. Instead, we teach you to charge per project as, believe it or not, customers don’t actually pay for time; they pay for a result. You’re the one that’s convinced them that the only way you can do the job is by doing the number of days you quote.
Result over time
The problem most decorators have is they charge per day rather than per project. It’s strange when you come to think of it, we don’t pay Costa for the time it takes to make a coffee, we pay for the taste and the luxury of sipping that coffee in a comfy seat with a view. Your customers are the same, even though the service is entirely different. Charging by days just makes things complicated; if you finish early, you’re expected to charge less, but if you take longer, you’re expected to work for free. Which often makes us resentful of the job. So instead, work out the days, with a cushion for errors, mistakes and snags and charge for the result. Personally, I don’t want tradespeople in my house for longer than I have to. So if it costs more, gets the job done quickly and I get to enjoy the view for longer, I think that’s a fantastic deal, and your client will too. We’ve seen it happen.
More projects in less time.
When charging for a finish, you can charge the same as you usually would when brushing and rolling; but do the job in less time, with a better result and fit in more jobs per year when spray painting. As I said above, it doesn’t come easy, as you need more focus on your sales and marketing. But with learning, it’s never an issue.
Remember, the ability to complete jobs more efficiently than the traditional methods allows you to take on a higher volume of work, ultimately leading to increased income. You’ll earn a reputation for quality workmanship by consistently delivering exceptional results, opening doors to lucrative projects and repeat business.
Decorators who have transitioned from traditional methods to spray painting have seen remarkable transformations in their financial situations. They’ve overcome the cost of living crisis and achieved a level of financial stability that once seemed unattainable.
Maximise your income
To maximise your income and overcome the cost of living crisis, strategically leveraging your spray painting skills is essential. I just wanted to share some practical tips after taking a PaintTech course:
Invest time and effort into building a solid online presence, showcasing your work, and promoting your spray painting services. Utilise social media platforms, create a professional website, and network with industry professionals to expand your reach and attract potential clients. If you need help, look at The Decorators Growth Club.
Expand Your Expertise:
Consider specialising in niche areas within spray painting. For most residential decorators it’s spraying kitchen’s, as the system we teach and help implement on the Kitchen and Furniture Onsite Spray course really helps boost the finances. For others, it’s areas like commercial warehouse spraying.
Deliver Exceptional Quality:
Consistently deliver high-quality finishes that exceed client expectations. Word-of-mouth referrals and positive reviews can significantly impact your reputation and lead to a steady stream of well-paying projects. To help further, make sure they say these referrals loud and clear on their social media. That way, you can use it to boost your marketing.
Continuously Learn and Improve:
Stay up-to-date with industry trends, advancements in equipment, and new techniques, and take more courses. If you want to take more of our courses, consider using CITB to get more training for free. There are a few loopholes to jump through, but nothing a serious business owner won’t already be doing.
In the face of the cost of living crisis, finding financial stability and growth becomes paramount. If you can’t do that within your own business, then you’re an employee to yourself. You work long hours for small pay each month without ever changing your circumstances. There’s nothing wrong with that if that’s who you want to be. But for those of you still reading, this blog post has all been about putting you in control of your own business and giving you the confidence to grow.
The financial opportunities in spray painting are abundant. The earning potential in the spray painting field is significant. Skilled spray painters can command premium rates, take on a higher volume of work, and earn a reputation for excellence.
Finding financial stability is not just a dream; it’s an attainable reality. Spray painting offers a path to financial prosperity, personal fulfilment, and a brighter future. It’s time to take action, consider spray painting as a viable path, and seize the opportunities available. Don’t let the cost of living crisis hold you back; instead, let it be the catalyst for your transformation.
It’s time to rewrite your story, paint a brighter future, and join decorators who have dared to break free from the chains of the paintbrush and the cost of living crisis.